In order to launch the activewear category at ASOS, we wanted to stand out from the competition. Instead of focusing on performance-led messaging, we approached this campaign in a way that felt truer to a younger audience – showing reasons to move goes far beyond PBs. Exercise has evolved and embraces community, having fun and engaging in social and cultural experiences together.
Directed by Cyprien Clément-Delmas in the iconic Muralla Roja in Calpe, Spain.
Agency: ASOS Creative
Year: 2018
In celebration of adiClub Member’s Week and their Black Panther collab, we created a movie-themed workout experience that took its cues from the film’s action-packed sequences. We shot it in a unique Los Angeles’ location that felt otherworldly – like Wakanda – to create an unmistakably adi real-world interpretation of the Marvel Universe.
Featuring football star Paul Pogba and shot by Jeremiah Pitman in the Goldstein Residence in Los Angeles.
Agency: adidas Studio A
Year: 2022
To celebrate Peloton becoming Liverpool Football Club’s official fitness partner, we created an episodic mini docu series: Goals. Anytime. Anywhere.
Focusing on three of the men’s first team players: Alisson Becker, Joe Gomez and Harvey Elliott, as well as Women’s first team rising star Lucy Parry; we sat down with them to discover what goals they’re targeting on and off the pitch.
Shot at Anfield Stadium and directed by Sylvia Suli, we tapped into a side of these LFC stars the fans might have never seen.
Brand: Peloton Interactive
Year: 2023
For this campaign, we took our cues from the 2000s era; looking back at iconic adidas sneakers that represent the brand’s originality and creative vision – the Campus 00s.
We reimagined the ‘Home Of Classics’ by tapping into each member of Blackpink’s passions – from music composition to gaming.
With a special guest star appearance: Lisa’s kitten, AKA the ‘House Cat’.
Agency: Hypemaker x Souvenir Global
Year: 2023
Before adland, Nat was a professional musician. No longer touring the world, he does still take on session work and make time for his own project: Dance Lessons. This is a music video for his band’s single ‘New Job’. Shot and directed by Sarah Chatfield in Los Angeles during the Covid lockdown, it was filmed entirely on her iPhone. It features real-life couple Gbari 'GQ' Gilliam and Shantel Ureña choreographing a stunning dance through deserted streets and neighborhoods.
Year: 2020
Director: Sarah Chatfield
From adidas to Nike, Italy to Arsenal – we've developed football film and print campaigns to launch a host of club and international kits, featuring global stars like Messi and Pogba.
Agencies: Knas, Iris, AKQA
Years: 2015-2022
Throughout 2021, we helped launch DAZN (and GOAL’s) new branded content arm: FootballCo. Leading their creative department while a permanent team was put in place.
We created short film documentaries for multiple markets in Portuguese, Spanish, German, French and English.
Company: DAZN, GOAL, FootballCo
Year: 2021
We helped bring fashion creative director Jerry Lorenzo (Fear Of God) vision to life in China. We created an editorial campaign where fashion intertwines with basketball, and models vie for the camera’s attention.
Agency: Hypemaker x Souvenir Global
Year: 2022
Rimmel has been synonymous with ‘Get The London Look’ for two decades. Yet, culture has evolved, trends have come and gone. Today, there is no one 'London Look'. So we redefined what Rimmel stood for. We started by creating the LL pose: a symbol for those who share the philosophy. We then launched a manifesto film, starring Cara Delevingne and creators who truly ‘Live the London Look’.
Agency: BETC London
Year: 2018
To showcase Vodafone’s 5G capabilities, we created a film featuring Formula 1 champion (and piano enthusiast) Lewis Hamilton, as he duets with renowned musician and producer, Jay Keyz – using two specially built 5G pianos from two different locations. Connected thanks to 5G, the duo are able to play along together and interact like never before.
Agency: We Are Social
Year: 2019
To launch Gant's FW16 collection and highlight its technical innovations, we created a fashion film and print campaign – directed by Chino Moya, featuring actor Rob Heaps – that didn’t just show off the clothes, it taught you new and unusual words associated with them.
Agency: BETC London
Year: 2016
To celebrate the Chinese New Year, we brought to life adidas Originals’ unique collection inspired by the animals, symbolism, patterns and colours of the nation’s Lunar calendar.
Agency: Hypemaker x Souvenir Global
Year: 2020
To launch Uber Eats globally, we told the story of a ‘day in the ride’. Directed by Joaquin Baca-Asay, we showcased the diversity of Uber Eats and those who use the service in a playful spot – capturing all those key food ordering occasions and how Uber Eats enriches them.
Agency: 72andSunny
Year: 2018
We both met while cutting our teeth at AKQA on the Nike account. Between 2012 and 2014, we launched digital and real-world barbershops to give kids the haircuts of their footballing idols, we made engaging documentaries, we started an academy aimed at helping aspiring footballers get noticed by pro clubs, we created a real-world sneaker hunt across the streets of London; and we did much, much more…
This is a selection of work from our early years that we’re still proud of to this day. It’s also the foundation on which we built our partnership; and that’s something that we’re most proud of.
Years: 2012-2014
Agency: AKQA
The refugee crisis is bigger than ever with over 65 million displaced people worldwide. We wanted to do something that gave a little hope and humanity to those in need of it. The idea was to create The Liberté Cup – a football tournament for refugees. Hosted near a camp in France, it became a success with media coverage across the world and shout-outs from the likes of Lionel Messi.
A documentary directed by James Willis and narrated by Thomas Turgoose about it was released on ITV4, reaching an audience of 12M+ across all media.